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evoFit Sales Program
Concept.
A customer-centric, sales and training program to standardize the way evo retail stores fit and sell ski boots. We designed the program to instill confidence in the consumer buying process by de-risking the purchase with a guaranteed fit. Simultaneously, the program provided the flexibility for each bootfitter to sell within their comfort level, regardless of experience.
“
The guarantee of evoFit takes the risk out of ski boot buying.
— Brandon Alves, evo Portland
Role.
Fiscal Analysis & Forecasting Model Lift
Brand Positioning & Identity
Created a Customer-Centric Experience
Sales Program Development
Training Program Devlopment & Implementation Plan
Digital Presence Coordination
Assortment Selection
Improved Margin Negotiation
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