Patagonia Apparel Rental Pilot

Concept.

Patagonia partnered with Awayco to launch their first-ever rental program with a pilot in their Denver, Colorado retail location.

Role.

  • Lead Project Manager

  • Mutual Brand Alignment and Road Map Ownership

  • Inventory On-boarding Validation

  • Market Pricing Analysis & Guidance

  • Site Merchandising

  • In-store Training & Grassroots Marketing

  • In-store Merchandising